WooCommerce VS Shopify: Which is the best?
WooCommerce vs Shopify is a face-off between two popular eCommerce brawlers.
Shopify powers over 600,000 businesses, while WooCommerce is considered to be the web’s “most popular eCommerce platform”. But if you’re trying to choose between WooCommerce and Shopify, how do you know which one is better?
Well, it’s not really a question of which one is better. They’re both powerful, but markedly different options if you’re looking set up an e-commerce website. The choice of these two platforms depend upon your personal requirements and circumstances. In this article, we will analyse and tally the features of both the platforms and help you choose the best – WooCommerce Vs Shopify.
Shopify is for you if you need an all-in-one-package. You can build and publish your own online store entirely through Shopify, with step-by-step guidance and make use of its neat features and apps.
WooCommerce is for you if you already have a website. It’s a kind of plugin that works with WordPress, and helps turn your website into a full-fledged online store.
Shopify has set its precedence of pricing, whereas WooCommerce is more flexible. Shopify’s prices range from $29 to $299 per month. You can unlock more advanced features, like professional reports, as you upgrade. WooCommerce is free, but comes with extra costs, including hosting, a domain name, and security.
The tricky thing is there’s no easy way to pick a winner. They both have very different pricing models. Shopify’s pricing is far clearer. What you see is what you pay. With WooCommerce, it’s a little difficult to say what the exact price would be.
WooCommerce is a free plugin for anyone with a WordPress site, you need a lot of add-ons to start selling online. For example, you’ll need to purchase separate hosting, a domain name, any extensions you want and an SSL certificate. All of these are included in Shopify’s plans.
Pros and Cons
One of the best features of Shopify is that it has highly efficient customer support who are quick to resolve any issues. You can connect shopify to multiple marketplaces and sites like Amazon and Facebook to make your products visible to limitless audience. However, Shopify also has a serious disadvantage for people who are not adept in coding. You will need to learn the company’s own coding language, Liquid in order to make changes to Shopify store.
WooCommerce has multiple advantages for newbies in WordPress website development. It has a very powerful SEO and gives you everything you need to harness the power of Search Engine Optimization and dominate those Google rankings. It has great themes which are mobile-responsive in nature and one can choose from a vast array of options. WooCommerce has a limitless customization facility. You can literally create a store with real personality here. However, WooCommerce has one major disadvantage which is that it lacks customer support. Instead, you need to find the problem on the forum by yourself which is a hands-off approach, unlike Shopify.
But since WordPress is widely used open source CMS ( 60% of CMS use WordPress ) you can get plenty of support via WordPress forum.
Also there are many managed WooCommerce hosting services available now, who can manage your WooCommerce store for you and provide support.
This is a very important concern, especially, if you are new to this platform since the flexibility and ease of use of a certain service is what your decision depends on. There’s little doubt that WooCommerce has a steeper learning curve than Shopify. It is a hosted ecommerce platform. That means it takes care of a lot of the technical side of operating a store. From your domain name, hosting (where your site lives online) to any security certificates, Shopify has got you covered. On top of that, with Shopify, you don’t have to install, manage or update any software, or worry about security or back-ups. By contrast, with WooCommerce you need to do a lot more of the work by yourself, especially if you’re a first-time store builder or not the most technically-confident. A stylish WooCommerce platform is difficult to design if you are new to this platform. So, if you have just started selling out online, Shopify is a better option.
Although, you cannot base the popularity and requirement of the two, simply on its market share but a brief idea of its economic position can help you in choosing, to some extent. According to BuiltWith, as of December 2019, of the top 1 million sites, 26% of the web use WooCommerce to power their stores. That’s followed by Shopify at 21%.
Ref. : https://trends.builtwith.com/shop
At the end, each ecommerce platform has it’s own advantages that depends on particular situations. If you value flexibility and ownership – WooCommerce is probably your best fit. But if you value simplicity and ease– Shopify is probably the one for you.