Running on the WordPress CMS and using WooCommerce as their eCommerce enabler, La Chic Pick had a really messed up, extremely slow and bloated website. Not something unheard of when talking about WordPress websites, right?
If you also run an eCommerce website on WordPress / WooCommerce & are facing performance issues, keep reading…
About La Chic Pick
La chick pick is a fashion brand based out of Toronto, Canada and Delhi, India and provides trendy yet extremely affordable fashion wear for women.
With a massive following on Instagram, La Chic Pick used to get immense traffic on their website.
This, however, started causing a lot of problems…
The problem
La Chick Pick had their website developed by developers who… didn’t do a great job.
Their website was bloated, broken at some parts, had accessibility issues and a lot of other problems including a very poor hosting and no maintenance activity being done on the website.
La Chick Pick was doing something very well though. It was, marketing.
Their marketing was on point. A big customer base, and a much bigger prospect customer base would make their website crash very often because their website couldn’t take the traffic load.
This made a lot of their visitors abandon the website and a big amount of their adspend not getting used to it’s maximum potential.
The Solution
We at Wpify did a complete overhaul of their website in all aspects except for front-end design.
Here’s a list of tasks we performed to fix majority of issues on La Chic Pick’s website.
- Reduced DNS lookup (The time it takes for a Domain Name Server to receive the request for a domain name’s IP address)
- Optimized CSS and JS files for better performance (In easy words, optimizing code of the website)
- Removed all the render-blocking elements (Scripts that block or delay loading of a webpage)
- Removed unused elements from the individual pages
- Improved Cart and checkout steps for faster action
The result
The result on La Chic Pick’s business post the fixes was astonishing. Their revenue increased by more than 143% on the first month after we came into the picture and now continues to grow constantly. La Chic Pic can now scale their advertising campaign’s without the fear of a slow or unresponsive website.
All of our managed hosting & maintenance solutions not only include performance improvements, backups, free SSL & conversion rate optimization, but we also provide 1-on-1 & dedicated support on your preferred mode of communication like WhatsApp, Slack, Teams groups.
